In the 1970 and 80s Gordon and Anna-Maria
Mackenzie reinvested company profits into the
business and increased the availability of
products for the growing business, which was
relocated to a 15,000 square foot building on
17th St. Colin Mackenzie, son of Gordon and
Anna-Maria, began working full-time in the
warehouse following high school graduation in
1981, and then took a position as a salesman.
Colin's sister, Michelle, also began working
full-time for the business after high school
graduation in 1985, first as a driver, then in
other positions until her switch to a
management/administration position in 1987.
In the mid-1980s, Gordon Mackenzie believed he
would be able to better control the flow of
distribution if he owned his own auto parts
stores. He saw this a more reliable, guaranteed
way to assure the flow of volume needed to
maintain a warehouse inventory. Accordingly, he
first purchased McCulloch Auto Supply, which
Colin Mackenzie managed until its closing in
1992. In 1986, Gordon went into a partnership
and purchased Pacifica Machine & Parts. In 1987,
Gordon took over Menary Auto Supply, and went
into a partnership in the Auto Plus Stores in
Oakland and San Pablo. In 1989, he purchased the
inventory and machine shop of Whitie's Auto
Parts in San Bruno and began McCulloch #2.
McCulloch #1 on Valencia St. was moved into the
17th Street warehouse.
At that time the distribution chain began to
condense. Larger auto parts store began to buy
directly from the manufacturer , and warehouses
began to sell directly to the automotive repair
facility. Shrinking profits from the three-step
distribution system caused Mackenzie Warehouse
to change its business philosophy in 1988.
Gordon and Michelle Mackenzie began closing the
company's auto parts store locations; this was
completed in 1993. In 1989, Gordon began handing
over the management of the business to Michelle.
Gordon and Michelle consolidated the inventory
and personnel at Mackenzie Warehouse on 17th
Street and began selling directly to auto repair
facilities. In essence, the business was
starting over again as it had to establish an
entirely new customer base. Changes in business
were painful, but positive results began to show
by 1990. Gordon wanted a less active role, and
when Eduardo Menendez joined Mackenzie Warehouse
in 1990, the present-day management team was
started.
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